As an event organiser or an event management company, you will be required to organise fashion shows every once in a while, whether it’s for fundraising for a social cause, for a community event, or for showcasing the fabulous collections of the biggest and best designers at the much-awaited fashion weeks. You could also be asked to organise fashion shows for major clothing brands or businesses in the fashion/apparel industry, car and bike brands, jewelry brands, etc.
Whatever type of fashion show that you are organising, it is important to make sure that you have everything in place well before the show to avoid any mishaps or accidents on the final day, including wardrobe malfunctions and models falling on the runway! Fashion show organising can be a cakewalk, or in this case, a ‘catwalk’, if you, as the event planner, are well prepared in advance.
As an event organiser, you could try to avoid these five common mistakes while organising your next fashion show –
Choosing The Wrong Models
Certain designers or brands have a very clear idea of what kind of models they want in their show. They would have to be of a certain height, conform to certain measurements (as per the designer’s collections) or have a certain look or facial appeal to them (for corporate shows, businesses, jewelry brands). So, while auditioning models, make sure that they match the model brief given to you by the designer/company. Check their runway walk, poses, and turns. Meet them in person as photos can be deceiving. For a great fashion show production, choosing ace models is key, so a live casting would work better.
Not Scheduling Fittings
The last thing you want happening on the day of the show is ‘wardrobe malfunctions’, which is the most common mishap that occurs at any fashion show. Scheduling a fitting well before the show will help decide which model will wear what, if any alterations are necessary, and the type of makeup that will be done on the final day. Designers are extremely picky about how their collections will look on the models on the runway and will hold the event planner responsible if anything goes wrong.
Fittings are to ensure that the clothes fit properly, that there aren’t any ‘loose’ ends or aren’t too long that might have the models tripping on the runway. Also, on the final day, apart from having enough hairdressers and makeup artists for all the models backstage, make sure that there are enough experienced people helping the models to get in and out of their clothes to avoid long pauses between sequences. Have the clothes that each model is wearing labeled with their name and sequence number. You don’t want the stage/runway to be empty at any point in time. Having enough helpers backstage who know the intricacies of the clothes will help avoid any wardrobe problems backstage and will ensure quick turnaround time of the models on the runway.
Not Enough Rehearsals
Schedule for at least two rehearsals before the final day and one more rehearsal on the day of the fashion show. Teach them the required look and walk for the show, according to what the designer or brand wants. Also, you must do one or even two run-throughs with music/sound, lighting and wardrobe checks.
Check music/lighting queues and if any of the clothes need final alterations, that is if they aren’t looking too good coming down the runway. All this can be achieved only if rehearsals are scheduled well in time before the main event. Ensure that the models bring the appropriate innerwear/accessories, shoes, etc. according to the clothes they’re wearing.
Theme, Music, Sound, Lighting and Other Technical Aspects
Then come the technical aspects of the show that every event organiser has to be a master at. Have you set a theme? Have you hired professional makeup artists, emcees and a DJ? Get the right equipment for the show such as A/V equipment, smoke machines, etc. from contracted vendors and supervise the setup as its being done. Ensure that the seating arrangements are adequate and properly taken care of, including seating for the VIPs. Have properly trained house staff to cater for latecomers, high profile invitees, and celebs. Have enough photographers at the event as well.
People love watching attractive women strut their stuff down the runway in fabulous clothing but what’s the point if you as the fashion show organiser haven’t done the promotion math? Online marketing, social media advertising, print, newspaper, and radio advertising of the fashion show should be done at least a month before the show. Make the invites look attractive enough to encourage the media/press to attend. Try getting a famous personality like a celeb or a top designer to attend the show as well for increased publicity. Good promotion sets the tone for an amazing fashion show.
Avoid making these common mistakes while planning your fashion show. Fashion show production requires the event manager or event management company to have an excellent set of planning, organising and coordination skills. Follow these tips to conduct your fashion show in flying colours.